Web-Based Corporate Training in Brazil: An Exploratory Investigation into Key Success Factors

Brazilian companies are increasingly turning to Web-based corporate training by virtue of the fact that they need to train their employees within tight budget constraints. However, most companies do not know what the critical success factors in these endeavors are. Therefore, this article seeks to investigate some key success factors associated with such digital enterprises. In order to achieve this, the multiple case study method is used, whereby two cases leading to opposite outcomes – a success and a failure – are analyzed in depth. Comparisons were made of two cases, both conducted within the same major Brazilian company, by using quantitative data analysis based on biand multivariate linear regressions, as well as a comparison of averages vis-à-vis the theoretical framework adopted for assessing webbased training. The conclusions reached were that “Goal Orientation”, “Source of Motivation”, and “Metacognitive Support” were the three critical dimensions in web-based corporate training.